At The Purpose-Led Company, we believe that traditional approaches to purpose aren't going to cut it anymore.  Because purpose in the midst of a system shift requires more than having a desire to do good, donating money or time to a humanitarian cause or writing a sentence on a nice piece of paper.  

 

Beyond seeing purpose as a destination - where you find the perfect role, contribute to the perfect NGO or set up the perfect business.  Purpose now is calling you to the one of a kind creative adventure of rising for a new world - and doing that by being true to yourself and walking your unique path.  

 

The thing is we weren't trained for that. Normal school taught us to be good soldiers of the old status quo - brilliant at fitting into how things are done and to tick the boxes of traditional success.  But not to be brave builders of the new who fundamentally evolve it by being our unique self.

 

 In practice, some of us complied, whilst others rebelled.  But ultimately we are all struggling with the same thing.  We literally have the wrong software running our brain - it is simply not fit for our purpose now.  And so instead of bringing the evolution we want, we end up spinning our wheels - lost in burn out cycles, spiralling into self-doubt and feeling disillusioned by our ability to be the change we care about.

 

That is why we guide you to build your unique purpose-led roadmap by self-coaching yourself through your own software update - to remember who you really are, to do what you are here to do and to make that difference only you can make.  So that you can chart your own unique course to inner fulfilment, meaningful work and worthwhile leadership at this pivotal time on the planet.  And actually build the new future you want to see next.

 

We realise that this is a very different way of looking at purpose.  That is why we have created a set of free resources to help you get clearer of what that means for you.  Here they are below.